David and Goliath in DaytonaThe Federal Communications Commission is deciding whether it should ease limits on how many media outlets a company can own in one market, but the fact is most Americans are against media consolidation. A survey by the Media and Democracy Coalition found that 57 percent were against a company owning a newspaper and a TV station in the same market, and 70 percent thought that media consolidation was a problem.
A change in policy would impact south Florida because the Tribune Company owns both a local TV station (WSFL-39) and a local newspaper (the Sun Sentinel). (Knight Ridder, which owns the Miami Herald, also used to own WSVN-7). But the peril of Big Media control of local media outlets is no better illustrated than just up the road from us in Daytona Beach.
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